Problem: Getting clicks but failing to convert them into real customers.
Solution: Align messaging, landing pages, and offers to the buyer’s intent — then test and refine.
Comparison:
- Lots of traffic, no plan: wasted leads
- Generic landing pages: low conversion
- Conversion-focused: matched message, higher ROI
Actionable Recommendation: Redesign your highest-traffic landing page with one clear CTA and test headline variations.