Problem: Clinics depend on referrals but miss online patient demand.
Solution: Local SEO, patient-first content, and reputation management to attract nearby patients.
Comparison:
- Referral-only: slow growth, limited reach
- Generic online attempts: low trust
- Focused healthcare marketing: visibility + credibility
Actionable Recommendation: Publish one patient-focused blog post monthly and request reviews from 3 patients per week.