Problem: Patients don’t know what to do next if calls-to-action are unclear.
Solution: Use clear CTAs like “Book Appointment” or “Call Now” on every key page.
Comparison:
- No CTA → Patients wander, then exit
- Too many CTAs → Overwhelming, confusing
- Strategic CTAs → Guide patients to action smoothly
Actionable Recommendation: Add one clear CTA above the fold on your homepage today.