The Myth of “More Traffic = More Sales”

Problem: Businesses focus only on traffic numbers without checking conversions.

Solution: Prioritize conversion rate optimization alongside traffic building.

Comparison:

  • High traffic + low CRO: wasted budget
  • Low traffic + high CRO: fewer but better leads
  • Balanced approach: steady flow + higher ROI

Actionable Recommendation: Track conversions in analytics, not just visitor counts.

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