Why Your Partnership Deals Don’t Last

Problem: Partnerships start without clear expectations or shared goals.

Solution: Create win-win agreements with measurable deliverables.

Comparison:

  • Informal deals: misunderstandings
  • Overly rigid contracts: limited trust
  • Transparent metrics: longevity

Actionable Recommendation: Add one joint KPI to your next partner agreement — something you both measure success by.

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