How to Optimize Pricing for Global Markets

Problem: Copying domestic pricing for exports can either scare away buyers or shrink margins.

Solution: Factor in duties, local purchasing power, and competitor pricing for each region.

Comparison:

  • Static pricing = mismatch.
  • Localized pricing = trust and higher conversions.

Actionable Recommendation: Create a pricing matrix per market with landed cost and target margin benchmarks.

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