How to Plan a Lean Market Entry Strategy for SMEs

Problem: Small businesses assume international expansion needs huge budgets.

Solution: Use pilot launches and shared SEZ or co-working spaces to test presence before going full-scale.

Comparison:

  • Big-bang approach = capital heavy.
  • Lean approach = learn fast, scale smart.

Actionable Recommendation: Start with one city or SEZ cluster, validate demand, then expand operations.

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