Problem: Clinics rely heavily on before/after photos, but without context, patients may mistrust results.
Solution: Pair images with explanations of procedures, timelines, and patient testimonials to build credibility.
Comparison:
Photos alone → skepticism
Over-edited images → distrust
Photos with context → informed, confident patients
Actionable Recommendation: For every before/after image, add a short caption explaining the procedure, duration, and patient experience.