Problem: Many aesthetic clinics focus on visuals, but forget that patients want tangible results and trust.
Solution: Combine aesthetic portfolio with educational content, client testimonials, and clear calls-to-action.
Comparison:
Only showcasing vanity → low bookings
Over-promising results → patient skepticism
Balanced approach → trust and higher consultations
Actionable Recommendation: Share one educational post per week explaining a procedure alongside real patient outcomes.