Problem: Gyms often blame membership churn on pricing, but lack of awareness is the real culprit.
Solution: Strengthen local SEO, social media presence, and community engagement to stay top-of-mind.
Comparison:
No visibility → stagnant memberships
Aggressive discounting → low retention
Targeted visibility → steady growth and loyal members
Actionable Recommendation: Post 2–3 weekly updates on classes, success stories, or fitness tips, and ensure your gym appears in local searches.