Online Fitness Programs: Competing with Global Giants

Problem: New online programs struggle against established global platforms offering free content.

Solution: Focus on niche expertise, live interaction, and community building.

Comparison:

  • Generic workouts → lost attention

  • Copying global trends → low differentiation

  • Specialized, interactive programs → higher engagement and retention

Actionable Recommendation: Launch one weekly live session or challenge to keep participants motivated and accountable.

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