Summary: AI now tailors content to user behavior, location, and search intent in real time — a massive shift from static pages.
Problem: Traditional SEO assumes one-size-fits-all content, but searchers today expect relevance and personalization.
Solution: Use AI to personalize on-page content dynamically — from CTAs to FAQs — based on user signals and session data.
Comparison:
Generic content: low engagement
Over-personalization: privacy risks
AI-balanced content: relevance with responsibility
Actionable Recommendation: Implement dynamic text replacement (using tools like Mutiny or Adobe Sensei) on your top landing pages for location and device-based personalization.