Summary: Predictive AI models use historical data to bid on the right users before competitors even notice them.
Problem: Traditional bidding only reacts to what’s already happened.
Solution: AI models forecast which clicks are most likely to convert and adjust bids accordingly.
Comparison:
Reactive bidding: misses momentum
Fixed bids: underperform
Predictive AI bidding: anticipates demand shifts
Actionable Recommendation: Enable predictive bidding or Smart Bidding in Google Ads, focusing on “Maximize Conversions” with value-based metrics.