Summary: AI can identify new, high-converting audiences that share behaviors with your best customers.
Problem: Lookalike audiences often bring volume but not quality.
Solution: AI predicts user intent and engagement likelihood, refining audience expansion.
Comparison:
Broad targeting: high spend, low ROI
Narrow targeting: limited reach
AI-driven lookalikes: precision with scale
Actionable Recommendation: Test AI-generated lookalike audiences (via Meta Advantage+ or Google’s Performance Max) and exclude low-intent signals.