Summary: AI can personalize ad copy, visuals, and CTAs for each user based on browsing intent and context.
Problem: Static ads can’t adapt to individual behavior or purchase stage.
Solution: AI dynamically builds ads that match user intent in real time.
Comparison:
Generic ads: low engagement
Manual variations: time-intensive
AI personalization: scalable relevance
Actionable Recommendation: Use dynamic creative optimization (DCO) powered by AI in platforms like Google Display or Meta Advantage+ for personalized delivery.