Summary: AI can dynamically move ad budgets between campaigns and channels based on real-time performance signals.
Problem: Marketers waste money when budgets stay fixed despite shifting performance.
Solution: AI detects outperforming campaigns and redirects budgets instantly.
Comparison:
Manual reallocation: slow response
Preset rules: rigid limits
AI budget shifting: agile optimization
Actionable Recommendation: Use AI budget orchestration platforms like MarinOne or Optmyzr to enable real-time fund redistribution based on ROI triggers.