Summary: Static websites are outdated. AI-driven personalization helps tailor design and content in real time based on user intent.
Problem: Every visitor sees the same homepage — regardless of their goals or history.
Solution: Use predictive models to personalize layouts, calls-to-action, and recommendations dynamically.
Comparison:
- Static UX: limited engagement
- Over-personalization: privacy concerns
- Smart personalization: relevant journeys without feeling invasive
Actionable Recommendation: Start with behavioral triggers — adjust hero content or CTAs based on returning visitor data.