Summary: A/B testing has evolved — now AI runs continuous multivariate tests and learns in real time.
Problem: Traditional tests are too slow for fast-moving campaigns.
Solution: AI systems can test multiple variables and adapt live to improve conversion rates.
Comparison:
Manual A/B: limited scale
Over-automation: loss of context
AI optimization: faster, contextual learning
Actionable Recommendation: Use AI testing platforms to optimize landing page copy and visuals weekly instead of quarterly.