Summary: Too many metrics hide the truth. AI helps identify which activities actually generate conversions and revenue.
Problem: Marketers chase vanity metrics like clicks or reach instead of real impact.
Solution: Use AI analytics that attribute ROI to the right touchpoints across the funnel.
Comparison:
- Basic analytics: limited context
- Full automation: misattributed data
- AI attribution: clear, connected insights
Actionable Recommendation: Focus on 5 performance KPIs — conversions, CAC, LTV, ROI, and engagement — and use AI-based attribution to refine spend.