Summary: AI gives a unified view of performance across platforms — Google, Meta, LinkedIn — saving teams from scattered dashboards.
Problem: Teams analyze each channel in isolation, missing cross-channel efficiency.
Solution: Use AI to merge metrics and find hidden relationships between spend and results.
Comparison:
- Channel-level tracking: siloed view
- Manual consolidation: time-consuming
- AI ROI benchmarking: unified, real-time insight
Actionable Recommendation: Use tools like Supermetrics or Windsor.ai to integrate data sources and visualize multi-channel ROI in one dashboard.