Summary: AI ensures marketing spend is focused on channels that deliver ROI.
Problem: Manual budget adjustments are slow and often guesswork.
Solution: AI analyzes performance in real time and reallocates spend dynamically.
Comparison:
- Static allocation: wasted budget
- Manual tweaks: delayed response
- AI-driven allocation: efficient and data-backed
Actionable Recommendation: Set up AI-driven budget optimization for PPC and social campaigns.