Summary: AI helps personalize communication at scale — without manual effort.
Problem: True personalization feels impossible when dealing with thousands of leads.
Solution: AI dynamically customizes messages, recommendations, and content for each user.
Comparison:
Generic outreach: low engagement
Manual personalization: unscalable
AI personalization: relevant, efficient, and fast
Actionable Recommendation: Use AI to personalize one marketing channel — like product suggestions in emails or ads — and track engagement lift.