Summary: Many SMEs rely on word of mouth alone. Digital visibility turns reputation into measurable growth.
Problem: Without a clear digital presence, even great products remain invisible to potential buyers.
Solution: Invest in basic SEO, Google Business Profiles, and local content that keeps your brand searchable.
Comparison:
No online presence: zero discovery
Overly broad marketing: wasted budget
Focused visibility: steady inbound leads
Actionable Recommendation: Optimize your Google Business Profile with fresh photos, service details, and 3 monthly posts.