Summary: Ad success isn’t about how much you spend — it’s about where and why.
Problem: Small businesses often boost random posts or run unfocused ads without tracking ROI.
Solution: Define a single measurable goal for every campaign — and link it to conversions, not clicks.
Comparison:
No targeting: poor ROI
Over-targeting: limited reach
Smart targeting: balanced visibility and conversions
Actionable Recommendation: Before launching your next campaign, define one clear success metric (e.g., form fills or calls).