Summary: Traffic doesn’t equal sales — structure and trust do.
Problem: Many SME websites lack clarity, trust signals, and a clear call to action.
Solution: Simplify design, highlight social proof, and guide visitors toward one next step.
Comparison:
Cluttered design: user confusion
Overly minimal design: low engagement
Focused layout: easy navigation and conversions
Actionable Recommendation: Add one strong, visible CTA on every service page — “Get a Quote” or “Book a Call.”