Why Digital Transformation Isn’t Just About Going Online

Summary: Many SMEs think digital transformation means having a website — but it’s about systems, not screens.

Problem: Businesses adopt tools without integrating them into daily workflows.

Solution: Start with internal processes — CRM, data tracking, and automation — before scaling campaigns.

Comparison:

  • No systems: manual chaos

  • Too many tools: digital fatigue

  • Smart integration: efficiency and clarity

Actionable Recommendation: Map your top three business processes and identify one that can be automated this month.

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