Summary: Scalable businesses are built on data, not guesswork.
Problem: Many SMEs rely on spreadsheets instead of systems that talk to each other.
Solution: Build a connected stack — CRM, analytics, and marketing automation tools that sync data.
Comparison:
Manual tracking: missed insights
Overcomplicated tech: high cost, low use
Unified tools: smooth decision-making
Actionable Recommendation: Start with a CRM that integrates with your website and email tools — keep it simple but consistent.