Summary: Having a website isn’t the same as having a growth-ready website.
Problem: Many SME sites focus on design over user intent and clear calls to action.
Solution: Treat your website like a sales process — guide, don’t decorate.
Comparison:
Pretty design, poor clarity: low leads
Overloaded pages: confusion
Focused layout: trust and conversions
Actionable Recommendation: Add one strong call-to-action per page that tells visitors what to do next (e.g., “Book a Call”).