Summary: The goal of automation is to free time for human connection — not replace it.
Problem: SMEs hesitate to automate fearing they’ll lose the personal touch.
Solution: Automate routine communication while keeping personalized touchpoints for key clients.
Comparison:
No automation: burnout
Over-automation: robotic feel
Balanced automation: time + empathy
Actionable Recommendation: Automate one repetitive workflow (e.g., invoice follow-ups or onboarding emails) and track saved time.