Summary: Traffic without tracking is just noise.
Problem: SMEs often stop at clicks instead of tracing actions through the full funnel.
Solution: Link your ad data to CRM and analytics to track conversions, not vanity metrics.
Comparison:
Click focus: misleading success
Manual tracking: missed insights
Full-funnel tracking: clarity and control
Actionable Recommendation: Set up one conversion event (like form fills) in your next campaign and measure only that.