Summary: “Boost post” is Facebook’s easiest button — and easiest way to waste money.
Problem: SMEs boost posts for reach but skip targeting, objectives, and retargeting.
Solution: Use ad manager to run goal-driven campaigns with tracking.
Comparison:
Boosting posts: random exposure
Ignoring paid reach: slow growth
Strategic campaigns: measurable impact
Actionable Recommendation: Convert your top-performing organic post into a proper campaign — define objective, audience, and conversion.