Summary: Retargeting works because most people don’t buy the first time they see your ad.
Problem: SMEs ignore retargeting, losing warm audiences that already showed interest.
Solution: Run remarketing ads that follow up with relevant offers or trust signals.
Comparison:
No retargeting: lost intent
Overexposure: ad fatigue
Smart remarketing: conversions with context
Actionable Recommendation: Segment your visitors into “interested but not converted” and run a simple retargeting ad for them.