Summary: Success in digital ads isn’t about how much you spend — it’s how sharply you aim.
Problem: SMEs believe they can’t compete with large ad budgets.
Solution: Use micro-segmentation, local targeting, and smart bidding to maximize ROI.
Comparison:
Broad targeting: wasted impressions
No targeting: random traffic
Precision targeting: fewer clicks, better leads
Actionable Recommendation: Focus your next ad campaign on a single city, service, or problem statement — measure ROI before scaling.