Summary: Branding isn’t about a logo — it’s about the impression your business leaves every time someone interacts with you.
Problem: Many small businesses focus on visuals but ignore voice, tone, and customer perception.
Solution: Define what your brand stands for — and make sure every post, reply, and email reflects that.
Comparison:
Only design focus: inconsistent messaging
Over-branding: forced identity
Authentic storytelling: lasting recall
Actionable Recommendation: Write down three emotions you want customers to associate with your brand — build all content around them.