Summary: Posting often doesn’t mean connecting. Engagement needs interaction, not just output.
Problem: Small businesses push content but fail to start conversations.
Solution: Use AI sentiment analysis and engagement prompts to create two-way dialogue.
Comparison:
Broadcast-only posts: low engagement
Reactive replies: short-lived attention
Conversational content: loyal community
Actionable Recommendation: End every few posts with a question, poll, or mini challenge to drive comments.