Summary: Follower growth doesn’t guarantee business growth — conversions do.
Problem: Small businesses chase vanity metrics instead of nurturing leads.
Solution: Personalize content for existing followers to build loyalty and trust.
Comparison:
Vanity metrics: short-term visibility
Generic posts: disengaged audience
Targeted content: lasting relationships
Actionable Recommendation: Segment your followers and tailor messages to customers, leads, and advocates separately.