Summary: Real customer experiences outperform polished marketing messages every time.
Problem: Many SMEs overlook testimonials or hesitate to showcase client stories.
Solution: Use AI transcription or summarization tools to turn feedback into short, relatable posts.
Comparison:
No stories: cold, generic brand
Overproduced content: lacks authenticity
Real client stories: credibility that connects
Actionable Recommendation: Collect one client quote a week and repurpose it into a visual testimonial post.