Summary: Even great ads stop performing when audiences see them too often.
Problem: Small businesses reuse the same visuals and copy for months.
Solution: Refresh creatives every 2–3 weeks with small AI-generated variations.
Comparison:
Repeated ads: low CTR
Random creatives: no consistency
Rotated, refreshed visuals: better engagement
Actionable Recommendation: Use tools like Canva Magic Write or ChatGPT for fresh variations monthly.