Summary: Data informs, but stories connect — and connection drives conversion.
Problem: Most SMEs rely on product features and performance data instead of relatable customer stories.
Solution: Share authentic customer experiences showing transformation and results.
Comparison:
Pure data: forgettable
Overdramatized stories: lack credibility
Real experiences: emotional and persuasive
Actionable Recommendation: Publish one short customer success story per month using a “Before → After → Result” structure.