Summary: SEO is a moving target — what ranked last month may not work today.
Problem: Many SMEs treat SEO as a one-time setup, not an ongoing process.
Solution: Regularly update content, fix errors, and monitor ranking trends.
Comparison:
Static SEO: slow decline
Over-optimization: unstable rankings
Continuous optimization: compounding growth
Actionable Recommendation: Review SEO performance quarterly and update at least one page per month.