Summary: Ads aren’t an expense — they’re your launch accelerator.
Problem: New sellers expect organic reach to drive sales right away.
Solution: Use small, targeted ad budgets to boost visibility for new or high-margin products.
Comparison:
No ads: slow discovery
Overbidding: wasted spend
Smart bidding: faster growth
Actionable Recommendation: Run a 7-day ad campaign for one product and measure impressions, clicks, and conversions.