Summary: Traffic means nothing if visitors don’t take action.
Problem: Many small businesses focus only on design and ignore user journey flow.
Solution: Simplify navigation, highlight CTAs, and guide users toward one clear action.
Comparison:
Fancy visuals: aesthetic, no direction
Overloaded pages: visitor confusion
Focused design: higher conversions
Actionable Recommendation: Review your homepage and make sure there’s one clear, visible CTA above the fold.