Summary: 70% of online carts are abandoned before payment — often for preventable reasons.
Problem: Complicated checkout forms and surprise costs drive users away.
Solution: Offer guest checkout, show all costs upfront, and reduce form fields.
Comparison:
Long checkout: frustrated buyers
Hidden charges: lost trust
Transparent process: higher completions
Actionable Recommendation: Simplify your checkout to a one-page process and clearly display all fees before payment.