Summary: People buy from brands that feel credible.
Problem: Small businesses often forget to add trust indicators that reduce buyer hesitation.
Solution: Use SSL badges, verified reviews, and visible contact information.
Comparison:
No trust markers: buyer hesitation
Fake reviews: long-term damage
Verified proof: confident conversions
Actionable Recommendation: Add at least three visible trust signals (badges, reviews, return policy) on your checkout page.