Summary: Repeat customers come from consistent follow-ups.
Problem: Many small sites don’t collect emails before or after purchase.
Solution: Add smart opt-ins and post-purchase nurture emails.
Comparison:
No email capture: lost remarketing
Spammy popups: poor UX
Value-based signup: loyal base
Actionable Recommendation: Offer a small discount or guide in exchange for email sign-ups on your site.