Summary: Data shows what to improve, not just what’s wrong.
Problem: Most SMEs only check traffic numbers instead of behavior and conversion flow.
Solution: Track funnel drop-offs, top products, and campaign sources weekly.
Comparison:
Blind tracking: vanity metrics
Over-tracking: dashboard clutter
Focused analysis: smart decisions
Actionable Recommendation: Set up 3–5 meaningful conversion goals in Google Analytics or GA4.