Summary: What happens after checkout shapes your long-term growth.
Problem: Many SMEs treat order delivery as the finish line.
Solution: Send thank-you emails, request feedback, and follow up with useful tips or offers.
Comparison:
Silent delivery: forgotten brand
Over-selling follow-ups: irritation
Value-driven engagement: brand loyalty
Actionable Recommendation: Create a simple 3-email sequence for new customers — thank you, feedback, and exclusive offer.