Consistency: The Most Underrated Marketing Strategy

Summary: Predictability doesn’t come from big budgets — it comes from consistent actions that compound over time.

Problem: Most small businesses post irregularly, run sporadic ads, and expect steady results. Inconsistency makes algorithms — and audiences — forget you.

Solution: Commit to a rhythm. One blog a week. One video a month. One lead magnet per quarter. The magic isn’t in the scale — it’s in the repeatability.

Comparison:

  • Random marketing: short bursts, no traction

  • Overloaded planning: burnout, inconsistency

  • Consistent cadence: steady growth, stronger memory

Actionable Recommendation: Create a 90-day marketing rhythm. List 3 repeating actions you’ll never skip — and automate reminders to stay on track.

Summary Insight: You don’t need to go viral — you need to stay visible. Consistency turns marketing from a guessing game into a growth habit.

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