Summary: Lack of structure turns marketing into chaos — deadlines slip, budgets go untracked, and results get blurry.
Problem: Teams often jump from one idea to the next without a clear process or checkpoints. Everyone is busy, but nothing compounds.
Solution: Introduce basic workflows for planning, execution, and review. Even a 3-step process beats none.
Comparison:
Ad-hoc execution: no accountability
Over-engineered process: slows agility
Streamlined workflow: clarity and efficiency
Actionable Recommendation: Document your next campaign step-by-step — from ideation to reporting — and refine it for reuse.
Summary Insight: A marketing process doesn’t kill creativity — it ensures your best ideas actually get delivered and measured.