Summary: Patients rarely book directly from an ad — they need clarity, reassurance, and proof.
Problem: Clinics run “Book Now” ads without offering any education or context.
Solution: Use a warm-up layer: guides, FAQs, short videos, symptom checklists, or patient journeys.
Comparison:
Direct ads → low-quality leads
Over-education → no clear call to action
Balanced warm-up + CTA → informed decisions
Actionable Recommendation: Add a “Learn more” step before “Book appointment.”
Summary Insight: In healthcare, education converts better than persuasion.